Market Price

2.90 

0.40 16.0%

as of Nov 12 '18

52 Week Range:

2.16 7.95


Stock Analyzer Tutorials

S2O Stock Analyzer - General Info

General Info


type: video (mp4); length: 3:30

Demonstrates how to use Stock Analyzer, shows how to analyze a stock and explains in detail "General Info" section of the Stock Analyzer result page.

S2O Stock Analyzer - Financial Statements

Financial Statements


type: video (mp4); length: 5:10

Explains information presented in the Financial Statements section of the S2O Stock Analyzer: financial statements charts, absolute values and growth rates.

S2O Stock Analyzer - Growth Grade and Financial Ratios

Growth Grade and Financial Ratios


type: video (mp4); length: 5:09

Demonstrates how to use Growth Grade & Financial Ratios section; shows the difference between historical and year-over-year Growth Grade on the real life example.

S2O Stock Analyzer - Value Price

Value Price


type: video (mp4); length: 6:03

Demonstrates how to use Value Price (intrinsic value) and the Graham Number, MOS (margin of safety) and IRT - Investment Recovery Time; explains 3 different projection models used to compute value price - pessimistic, moderate and optimistic.

S2O Stock Analyzer - Price Charts

Price Charts


type: video (mp4); length: 8:34

Demonstrates basic rules of how to read a candlestick chart, long and short term moving averages, stochastic, MACD and relative strength (RS) charts. Explains how bull or bear market condition is computed.

General Info

Social Reality, Inc., a digital marketing and data management platform company, provides tools to reach and reveal audiences in the United States. The company's machine-learning technology analyzes marketing data to identify brands and content owners' core consumers and their characteristics across marketing channels. Its technology tools enable publishers and advertisers to maximize their digital advertising initiatives. The company offers Social Reality Ad Exchange (SRAX), a real time bidding (RTB) sell side and buy side representation technology, which assists publishers in delivering their media inventory to the RTB exchanges; and SRAXmd, an ad targeting and data platform for healthcare brands, agencies, and medical content publishers. It also provides SRAX Social, a social media and loyalty platform that allow brands to launch and manage their social media initiatives; SRAX app, a platform, which allows publishers and content owners to launch native mobile applications through its SRAX platform; SRAXfan tools enable brands and agencies to connect with sports fans at home, the stadium or out-of-home at gathering locations; and SRAXauto tools enable targeting and engagement with potential auto buyers at dealerships, auto shows, and at home across desktop and mobile environments. The company sells targeted and measurable online advertising campaigns and programs to brand advertisers and advertising agencies across Facebook apps and Websites, as well as offers its services through in-house sales team. Social Reality, Inc. was founded in 2009 and is headquartered in Los Angeles, California.

Financial Statements

The charts below show selected Annual and Quarterly Financial Data.

The purpose of these charts is to discover long and short term change dynamics. When numbers are growing year after year in the annual statements chart, the business become stronger and stronger and this is a good sign.

Quarterly Data Chart can be used to do a short term analysis. It makes sense to pay attention to the quarterly dynamics and do not wait for the next yearly statement. We should be alerted if we see that quarterly numbers are going down.

You can check "Annual Financial Statements" and "Quarterly Financial Statements" sections for exact numbers and growth rates.

Annual Statements

On a charts below the Line shows absolute values and the Bar chart shows Year-Over-Year Growth Rate for selected financial statement item. A consistent GROWTH is generally considered necessary to fund future growth from within a business.
NOTE: Growth Rate is not provided if either the latest period or the year-ago period contains a net loss. (source: WSJ Digest of Earnings)
TIP! move your mouse pointer over bar or a circle on any chart below to see details.

Financial Statements

Income Statement



 

Cash Flow Statement



 

Balance Sheet



 

Liquidity Ratios

Current Ratio


 

Current Ratio measures the ability to meet short term obligations. Generally accepted standard is 2 (current assets should be 2 times or 200% of current liabilities).

Quick Ratio


 

Measures immediate liquidity or the cash available to cover immediate liabilities. A safe margin would be at least 1 (100%).

Financial Leverage


 

Defined as total assets divided by total shareholders' equity. The higher the ratio, the more debt a company uses in its capital structure.

Profitability Ratios

ROA


 

Return on Assets (ROA) measures the income (profit) that is generated by the use of the assets of the business.

ROE


 

Return on Equity (ROE) is a measure of profitability that calculates how many dollars of profit a company generates with each dollar of shareholders equity. ROE is sometimes called "return on net worth."

ROIC


 

The Return on Invested Capital (ROIC) measure gives a sense of how well a company is using its money to generate returns. Some investors use this figure as a final evaluation to determine whether or not to invest in a company.

Annual Statements

Item Name Dec '11 Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17
Equity (BVPS) -0.01
0.08
0.39
0.73
1.10
0.43
growth rate 100.0% 387.5% 87.2% 50.7% -60.9%
Earnings BIT -3.74
1.05
-4.11
-3.00
growth rate 100.0% -100.0% 0.0%
Avg.PE -2.38
-4.27
growth rate 0.0%
ROA 0.58
-175.13
-83.46
-27.47
-9.60
-15.33
-26.37
growth rate -100.0% 0.0% 0.0% 0.0% 0.0% 0.0%
ROE 0.93
-359.50
-113.74
-99.73
-56.58
-66.90
-51.80
growth rate -100.0% 0.0% 0.0% 0.0% 0.0% 0.0%
ROIC 0.93
-359.50
-93.40
-23.38
6.64
-11.18
-26.39
growth rate -100.0% 0.0% 0.0% 100.0% -100.0% 0.0%
Cur. Ratio 2.66
0.87
2.72
0.57
0.51
0.54
1.22
growth rate -67.3% 212.6% -79.0% -10.5% 5.9% 125.9%
Quick Ratio 2.38
0.65
2.65
0.55
0.49
0.52
1.07
growth rate -72.7% 307.7% -79.3% -10.9% 6.1% 105.8%
Leverage 1.60
1.26
4.91
7.36
3.05
1.40
growth rate -11.3% 289.7% 49.9% -58.6% -54.1%
Balance Sheet Dec '11 Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17
Acct.Receivable 0.44
3.87
7.06
8.41
4.35
growth rate 776.6% 82.1% 19.2% -48.3%
Acct.Payable 0.81
2.24
3.00
11.75
2.86
growth rate 175.6% 34.0% 291.0% -75.7%
Cur.Assets 2.21
5.95
8.49
9.80
6.13
growth rate 169.4% 42.8% 15.4% -37.4%
Total Assets 3.91
28.22
26.87
26.90
23.61
growth rate 622.0% -4.8% 0.1% -12.2%
Cash 1.72
1.84
1.09
1.05
1.02
growth rate 7.5% -40.8% -3.9% -3.0%
Cur.Liabilities 0.81
10.34
15.54
18.07
5.01
growth rate 1,172.3% 50.2% 16.3% -72.3%
Liabilities 0.81
22.46
23.00
18.07
6.72
growth rate 2,662.9% 2.4% -21.4% -62.8%
LT Debt 7.71
7.46
0.00
1.71
growth rate -3.3% -100.0%
Equity 3.10
5.75
3.88
8.82
16.88
growth rate 85.9% -32.6% 127.7% 91.3%
Common Shares 2.00
3.00
3.00
4.00
5.00
6.00
8.00
growth rate 50.0% 0.0% 33.3% 25.0% 20.0% 33.3%
Cash Flow Statement Dec '11 Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17
Capital Expenditures 0.02
0.01
0.03
0.03
0.12
growth rate -65.5% 387.0% -2.1% 270.8%
Cash Dividends 0.00 0.00
growth rate
Cash From OA -2.48
0.74
-1.27
-4.37
growth rate 100.0% -100.0% 0.0%
FCF per Share -0.23
-0.07
-0.61
-0.27
0.47
-0.65
growth rate 0.0% 0.0% 0.0% 100.0% -100.0%
Sale Purchase of Stock 2.21
3.95
4.64
4.64
5.11
growth rate 78.9% 17.5% 0.0% 9.9%
FCF -1.00
-2.00
1.00
-1.00
-5.00
growth rate 0.0% 100.0% -100.0% 0.0%
Income Statement Dec '11 Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17
Sales 3.41
5.12
30.29
35.76
23.35
growth rate 50.0% 491.7% 18.1% -34.7%
Op.Income -1.75
-3.74
1.05
-4.11
-3.00
growth rate 0.0% 100.0% -100.0% 0.0%
IBT -1.75
-4.41
-2.72
-4.25
-6.66
growth rate 0.0% 0.0% 0.0% 0.0%
Net Income -1.75
-4.41
-2.72
-4.25
-6.66
growth rate 0.0% 0.0% 0.0% 0.0%
EPS -0.50
-0.60
-1.00
-0.50
-0.69
-0.81
growth rate 0.0% 0.0% 0.0% 0.0% 0.0%
Gross Profit 1.09
2.33
15.89
12.54
14.02
growth rate 114.2% 582.3% -21.1% 11.8%

Quarterly Statements

Item Name Jun '17 Sep '17 Dec '17 Mar '18 Jun '18
Earnings BIT -0.01
-0.56
-0.08
-2.84
-2.04
growth rate 0.0% 0.0% 0.0% 0.0%
Balance Sheet Jun '17 Sep '17 Dec '17 Mar '18 Jun '18
Acct.Receivable 7.60
7.20
4.35
1.73
2.72
growth rate -5.3% -39.6% -60.1% 57.1%
Acct.Payable 10.49
10.80
2.86
3.15
4.90
growth rate 2.9% -73.5% 10.0% 55.8%
Cur.Assets 8.32
7.96
6.13
2.77
3.58
growth rate -4.3% -23.0% -54.9% 29.5%
Total Assets 25.01
25.38
23.61
20.32
21.16
growth rate 1.5% -7.0% -13.9% 4.1%
Cash 0.40
0.22
1.02
0.19
0.04
growth rate -45.4% 370.1% -81.3% -78.4%
Cur.Liabilities 15.48
19.04
5.01
4.68
7.00
growth rate 23.0% -73.7% -6.6% 49.5%
Liabilities 17.30
21.13
6.72
6.73
9.52
growth rate 22.2% -68.2% 0.1% 41.5%
LT Debt 1.81
2.09
1.71
2.04
2.52
growth rate 15.5% -18.2% 19.4% 23.1%
Equity 7.71
4.25
16.88
13.59
11.64
growth rate -44.9% 297.6% -19.5% -14.4%
Common Shares 0.01
0.01
0.01
0.01
0.01
growth rate 2.5% 20.7% 3.0% 1.0%
Cash Flow Statement Jun '17 Sep '17 Dec '17 Mar '18 Jun '18
Capital Expenditures 0.01
0.08
0.02
0.02
growth rate 889.3% -70.3% -15.8%
Cash Dividends
growth rate
Cash From OA -1.72
0.09
-2.13
-0.57
0.02
growth rate 100.0% -100.0% 0.0% 100.0%
Sale Purchase of Stock 1.29
1.29
1.29
growth rate 0.0% 0.0%
FCF -1.72
0.00
-2.15
-0.60
growth rate 100.0% -100.0% 0.0%
Income Statement Jun '17 Sep '17 Dec '17 Mar '18 Jun '18
Sales 5.98
5.55
6.49
2.11
4.70
growth rate -7.1% 16.8% -67.5% 122.5%
Op.Income -0.01
-0.56
-0.08
-2.84
-2.04
growth rate 0.0% 0.0% 0.0% 0.0%
IBT -0.74
-4.07
0.18
-3.61
-3.00
growth rate 0.0% 100.0% -100.0% 0.0%
Net Income -0.74
-4.07
0.18
-3.61
-3.00
growth rate 0.0% 100.0% -100.0% 0.0%
Gross Profit 3.34
3.10
5.54
1.29
3.38
growth rate -7.1% 78.6% -76.7% 161.2%

Growth Grade & Financial Ratios

All financial ratios below are calculated based on latest annual statements available and present the most up to date snapshot of a company finances.

Growth Grade

Historical Growth Grade:

F (3.58)

YOY Growth Grade:

F (11.37)

Click on buttons above for detailed yearly growth rates.

Market Ratios

Profitability Ratios

Liquidity Ratios

Efficiency Ratios

Value Price

Current EPS is negative, therefore value price cannot be calculated.

PE and EPS

Historical Current Forward
PE -4.27 -3.03 7.02
EPS / Growth -0.96 15.0%

Value Price & Investment Recovery Time

Read more about Stock2Own value price in Stock Market: Fundamental Analysis.

Equity Growth Rate: 50.0%

Estimates Pessimistic Moderate Optimistic My Numbers
Rate of Return 15.0%
MOS Price % 50 %
Future EPS Growth 15.0% 32.5% 44.5%
Future PE 0.01 4.68 32.01
Future EPS 0.00 0.00 0.00
Value Price
MOS %
0.00
-100.0%
0.00
-100.0%
0.00
-100.0%
MOS Price 0.00 0.00 0.00
IRT 99.00 99.00 99.00

Graham Number:

Current EPS is negative, therefore Graham Number cannot be calculated.
NOTE: The Graham Number applies only to certain types of stocks in combination with a number of other criteria.

Read more about Graham Number in Stock Market: Fundamental Analysis.

Price Chart

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Risk / Reward Ratios

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